PPC Management Notes
*PPC pricing is based on the number of keywords per ad group that will be managed. Keyword types (broad match, phrase match, exact match and negative keyword) included at no extra charge.

**PPC Account Reporting
  • Basic
    • Monthly Account Level  Campaign Reports
      • "Big picture" data for PPC performance
    • Monthly Keyword Reports
      • View comparative data, side by side in an easy-to-read format.
      • Average CPC, Average Position and, if tracking conversions, Conversions and Cost-Per-Conversion
    • Monthly Ad Text Reports
      • Review active split tests, compare metrics and pause underperforming ad text.
  • Enhanced
    • Bi-Weekly Account Level  Campaign Reports
      • "Big picture" data for PPC performance
    • Bi-Weekly Keyword Reports
      • View comparative data, side by side in an easy-to-read format.
    • Average CPC, Average Position and, if tracking conversions, Conversions and Cost-Per-Conversion
      • Bi-Weekly Ad Text Reports
    • Review active split tests, compare metrics and pause underperforming ad text.
  • Comprehensive
    • Weekly Account Level  Campaign Reports
      • "Big picture" data for PPC performance
    • Weekly Keyword Reports
      • View comparative data, side by side in an easy-to-read format.
      • Average CPC, Average Position and, if tracking conversions, Weekly Conversions and Cost-Per-Conversion
    • Weekly Ad Text Reports
      • Review active split tests, compare metrics and pause underperforming ad text.
      • 15 Weekly Search Query Performance Reports


***Pay per click (PPC) management services initial setup fee includes the following services:
  • Account creation or transition
  • Initial keyword research and planning
  • Initial competitor and market analysis
  • Creation of the campaign
  • Suggestions of cost reductions for the campaign
  • Google Analytics account setup
  • Management of any tracking code changes
  • Creative writing for keywords and keyword groups
  • Setup of effective keyword match types
  • Creation and deployment of bid rules for each campaign


****Monthly Management Service Fee includes the following services:
  • Tracking of all keywords for optimization, additions and deletions
  • Adjustments to keyword bids
  • Looking for new keywords that should be added
  • A/B testing of all ads
  • Tweaking of all keywords and ads for continuous improvement
  • Reporting results of PPC campaigns
  • Spending budget management
  • Assistance in reaching more customers
  • Consultation of website or landing page
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