If you’re unsure about Pay Per Click (PPC) advertising, the process can be extremely time consuming and costly.  With the experienced marketing team at ZBN and our campaign options, we help you to develop, implement and manage your ongoing PPC campaigns on Google Ad Words, Yahoo! Search Marketing or MSN adCenter.

Maximize the value of your PPC advertising investments
with these campaign options

	Starter	Silver	Gold	Platinum
Minimum Ad Spend	None	None	None	None
Number of Keywords*	50	100	250	500+
Monthly Reporting**	basic	basic	enhanced	comprehensive
Ad Copywriting	yes	yes	yes	yes
Landing Page Creation	no	no	no	yes
Pricing & Terms
Setup/First Month        Paid in advance***	$750	$1,000	$1,500	$2,500
Ongoing Monthly Fee	$375	$500	$750	$1,250

TERMS: Fees paid to ZANA Business Network do not include monthly click charges that will be billed directly to the client by Google AdWords, Yahoo Search Marketing, Microsoft adCenter or any other PPC engine selected by client.  Advanced payment required for service.  Cancelation notice must be given
15 days before start of next month.

• Monthly Click Budgets will be adhered to, but may reduce click-through rates.
• Landing Page Consultation: Suggestions/advice offered on existing landing pages.  If creation of a landing page is required, additional charges will apply.
• Pay Pal, Visa, MasterCard, Discover, AmEx, Diners Club International, JCB, and e-check accepted.

 

The benefit of ZBN PPC Advertising Campaigns 

Most of your competitors do not implement the following fundamentals to ensure success. Our PPC marketing team will ensure that you do.

• PPC ad writing is an art. It always comes down to having creative PPC ad copy that compels people to click on your ad. That’s where the money is made.  Borrowing competitors’ PPC ad wording or split testing are is a gamble.
• Choice of keywords is critical. Keyword research is tedious and most people don’t have the patience for it.  If you let the PPC engine choose the keywords, you may end up paying dearly.
• Bidding on keywords is a science. Most competitive words are extremely expensive if you’re unclear as to how PPC engines work.
• Conversion tracking is essential. It’s your measurement tool to tell you precisely which ads work, which keywords payoff the best, and how much ROI you are getting. 

ZBN’s PPC Advertising Campaigns give you the versatility to start at the level of your choosing and the freedom to take care of other aspects of your business.  Click here to select this package at the ZBN Marketing Services Store.

 

*PPC pricing is based on the number of keywords per ad group that will be managed.  Keyword types (broad match, phrase match, exact match and negative keyword) included at no extra charge.

 

**PPC Account Reporting

• Basic
  • Monthly Account Level & Campaign Reports
    • “Big picture” data for PPC performance
  • Monthly Keyword Reports
    • View comparative data, side by side in an easy-to-read format.
    • Average CPC, Average Position and, if tracking conversions, Conversions and Cost-Per-Conversion
  • Monthly Ad Text Reports
    • Review active split tests, compare metrics and pause underperforming ad text.
• Enhanced
  • Bi-Weekly Account Level & Campaign Reports
    • “Big picture” data for PPC performance
  • Bi-Weekly Keyword Reports
    • View comparative data, side by side in an easy-to-read format.
    • Average CPC, Average Position and, if tracking conversions, Conversions and Cost-Per-Conversion
  • Bi-Weekly Ad Text Reports
    • Review active split tests, compare metrics and pause underperforming ad text.
• Comprehensive
  • Weekly Account Level & Campaign Reports
    • “Big picture” data for PPC performance
  • Weekly Keyword Reports
    • View comparative data, side by side in an easy-to-read format.
    • Average CPC, Average Position and, if tracking conversions, Weekly Conversions and Cost-Per-Conversion
  • Weekly Ad Text Reports
    • Review active split tests, compare metrics and pause underperforming ad text.
  • 15 Weekly Search Query Performance Reports

 

***Pay per click (PPC) management services initial setup fee includes the following services:

• Account creation or transition
• Initial keyword research and planning
• Initial competitor and market analysis
• Creation of the campaign
• Suggestions of cost reductions for the campaign
• Google Analytics account setup
• Management of any tracking code changes
• Creative writing for keywords and keyword groups
• Setup of effective keyword match types
• Creation and deployment of bid rules for each campaign

 

****Monthly Management Service Fee includes the following services:

• Tracking of all keywords for optimization, additions and deletions
• Adjustments to keyword bids
• Looking for new keywords that should be added
• A/B testing of all ads
• Tweaking of all keywords and ads for continuous improvement
• Reporting results of PPC campaigns
• Spending budget management
• Assistance in reaching more customers
• Consultation of website or landing page