Standing Out
Many owners search for a special touch that will make them stand out from the crowd. Discount coupons, longer hours, home delivery, or free coffee, for example, all show customers you want to take that extra step to please them.
Some of the most effective extras are really very basic adages of conducting good business, although customers are often surprised when they take place. These include answering the phone by the third ring, treating customers respectfully and courteously at all times, greeting them by name, promptly answering their questions, and, if you can't, getting back to them with an answer as quickly as possible, and manufacturing high-quality goods that work the first time and keep working.
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