We recognize that our members are in various stages of business so the Business Learning section includes data on planning, starting, managing and growing a business. At each level, you'll find practical, real world information on preparing a business plan, government contracts, buying a franchise, customer service, managing employees, marketing and advertising, and much more. Business Learning gives you sound answers and useful, affordable strategies to help you at every turn.

WIKI SEARCH   Advanced Search   Popular Sections • Government Contracting • Creating a Marketing Plan • Start-Up Financing • Human Resources   • Creating a Business Plan

FEATURED ARTICLES 15 Promotional Ideas Every successful company uses some sort of promotion to influence certain audiences by informing or persuading them.  Read more Managing & Leading Techniques In a small business, the line between leader and manager is blurry because you often have to be both. Learn what it takes to do both. Read more  Business Success Stories If you're feeling overwhelmed, don't be! Some of the most successful businesses in the world started small.  Read more

Buying a Business – ZANA Network provides you with details on researching property, knowing what questions to ask, being savvy on sales agreement and the importance of securing professional help.

Franchising – Before you buy-in to a franchise, refer to this section to learn more about the pros and cons, the importance of research, disclosure documents and more.

Government Contracting – Use this wealth of information to help you navigate through the process of securing contracts with the federal government. Don’t let this experience be a frustrating one.

Managing – Your styles of managing and leadership can make or break your company. In this section, you’ll learn the crucial differences between leading and managing, decision making and handling day-to-day responsibilities.

Marketing and Advertising – Discover what it takes to develop and execute an effective advertising campaign. The first step is to know how to define your market and how to best reach it.

Operations – Learn the various types of business insurance, how to ensure that you get paid, and the ins and outs of human resources.

Real Estate – Use these valuable resources to weigh the advantages and disadvantages of leasing or purchasing property, choosing the right location, using a broker, acquiring a loan, and much more.

Sales & Customer Service – Increasing your sales correlates to the level of customer service you provide your clientele. Search this section for sales techniques, establishing a customer service policy, keeping customers, and standing out from the competition.

Starting – Let this section equip you in creating a business plan, establishing a business structure, getting financed, choosing a company name, and more.