Business Learning

ZBN Book Reviews - The Numbers Game

Adam Childers — Mon, 03 Aug 2009 14:43:39 GMT

Now, courtesy of Messrs. Blastland (a Cambridge English graduate and BBC personality), and Dilnot (economist and British TV host), we have a book to help steer our way through the myriad numbers that are thrown at us each day. How can we tell the real from the slanted and the false?

Articles

Adam Childers — Mon, 03 Aug 2009 14:42:11 GMT

Global Marketing Tips to Expand and Profit

Marketing Tips for the International Marketplace

Adam Childers — Fri, 10 Jul 2009 18:49:03 GMT

If you’re like most small business owners, you’ve entertained visions of running a successful company that meets increasing customer demand for your product or service. Maybe you’ve dreamed of international expansion and impressive profits.

Marketing Essentials: Communicating with Your Customers

Adam Childers — Fri, 10 Jul 2009 18:41:36 GMT

Marketing professionals say that it costs five to six times more to win a new client than it does to retain an existing one. Surprisingly, most companies devote too little time to and spend too small a portion of their sales and marketing budget on client relationship management. Yet, one of the simplest ways to build a strong client relationship takes very little time and costs practically nothing. It’s communication with your customers!

Seven Things to Ask Before Writing Your Marketing Plan

Adam Childers — Fri, 10 Jul 2009 18:29:07 GMT

If you’ve ever wondered how to streamline the marketing plan development process, here are seven simple questions to help you expedite the creation of your next marketing plan. If you really do your research to answer these seven questions, your responses should provide you with much of the data you need to develop your marketing plan.

Nine Secrets To Email Marketing Success

Adam Childers — Fri, 10 Jul 2009 18:25:59 GMT

Discover how to get more of your email marketing campaigns opened, read and acted upon and watch your business grow.

Global Marketing Tips to Expand and Profit

Adam Childers — Fri, 10 Jul 2009 18:15:16 GMT

With the numerous resources and methods available on the internet, expanding into the international marketplace may be easier than you realize. If you’re like most small business owners, you’ve entertained visions of running a successful company that meets increasing customer demand for your product or service.

Delighting Your Customers

Adam Childers — Fri, 10 Jul 2009 18:13:46 GMT

Learn how uncovering your customers’ needs leads to creative marketing and great customer service.

Best Marketing Practices: Start with the Customer, not the Medium

Adam Childers — Fri, 10 Jul 2009 18:12:52 GMT

Learn the key element you should focus on when you begin to market your products and services. Hint: It’s not the method.

Back-to-Basics Marketing: Your Giant Selling Idea to Win the Game

Adam Childers — Fri, 10 Jul 2009 18:11:00 GMT

Good research is the keystone to good marketing results. In other words, if you fail to do your homework, you will fail to have successful sales. If you are at the point where your initial marketing research is done, you need to use it to develop a fantastic selling idea.

Back-to-Basics Marketing: Digging Deep for Answers to Win the Game

Adam Childers — Fri, 10 Jul 2009 18:09:53 GMT

Would you like to use proven, back-to-basics marketing tips designed to help improve any marketing campaign? These tips will help you discover the keys to unlocking the real value of your products, services and ideas, and help you to win the game.

Back-to-Basics Marketing: The Proof Is in the Pudding

Adam Childers — Fri, 10 Jul 2009 18:08:54 GMT

It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike. But, as a business owner, have you taken a close look at how you are presenting your wares to your target audience?

What’s in a name? Your email and URL address – dressed for success

Adam Childers — Fri, 10 Jul 2009 18:07:45 GMT

Is your email or web address dressed for success? Find out if you are attracting or turning away potential customers.

ZBN Connections - 9 July 2009

Adam Childers — Thu, 09 Jul 2009 17:49:39 GMT

Are you an engineer, IT consultant or marketing professional? Have you recently been downsized or laid off, or are you retired but climbing the walls to get back in the game?

Marketing Essentials: Are You Up-to-Speed on Marketing?

Adam Childers — Mon, 06 Jul 2009 15:10:06 GMT

Discover how new media tools and online courses can make your marketing efforts more effective and improve your business visibility.

Five Secrets to Social Media Marketing Success to Grow Business

Adam Childers — Mon, 06 Jul 2009 14:48:22 GMT

Discover how to use social media marketing to drive more targeted traffic to your websites and blogs. Also why building name awareness build your credibility in the marketplace.

Who Will Buy Your Professional Services?

Adam Childers — Thu, 25 Jun 2009 15:05:20 GMT

If you provide, or want to provide, one of the thousands of professional services sought after by millions of businesses, then pull out your magic wand, wave it around and imagine creating your dream business – without fear of failure. What does it look like?

Online Learning

Adam Childers — Thu, 04 Jun 2009 17:41:21 GMT

The ZBN Learning Center makes it easy and economical for business to help their people qualify for new and better positions and enhance their personal and professional capabilities. The ZBN Learning Center provides a fast, efficient, and individualized training source.

Legal Compliance - HIPAA

Adam Childers — Tue, 28 Apr 2009 21:26:36 GMT

Our courses teach you the tools and techniques used by professionals. We offer training on all aspects of HIPAA. Please review our offerings below, and then click on any title of interest.

Legal Compliance - Harassment Awareness

Adam Childers — Tue, 28 Apr 2009 19:45:14 GMT

Our courses teach you the tools and techniques used by professionals. We offer training on dealing with and managing harassment. Please review our offerings below, and then click on any title of interest

Legal Compliance - HR Training

Adam Childers — Mon, 27 Apr 2009 21:58:34 GMT

Our courses teach you the tools and techniques used by professionals. We offer training on all aspects of HIPAA. Please review our offerings below, and then click on any title of interest.

Legal Compliance

Adam Childers — Mon, 27 Apr 2009 18:29:09 GMT

Harassment can have a disastrous impact on victims, offenders, and the company in which the offense occurs. Training employees in the essentials of prohibited conduct is an important part of reducing liability and maintaining a professional work environment

Desktop PC

Adam Childers — Fri, 17 Apr 2009 14:11:59 GMT

Desktop PC Skills

Sales and Marketing

Adam Childers — Tue, 14 Apr 2009 21:01:37 GMT

Sales and Marketing

Free

Adam Childers — Thu, 02 Apr 2009 14:28:04 GMT

We offer over 57 free courses.

Microsoft Office - Word 2007

Adam Childers — Thu, 02 Apr 2009 13:35:42 GMT

Microsoft Office - Word 2007

Microsoft Windows XP

Adam Childers — Thu, 02 Apr 2009 13:32:33 GMT

Microsoft Windows XP

Microsoft Office - Visio 2007

Adam Childers — Thu, 02 Apr 2009 13:29:00 GMT

Microsoft Office - Visio 2007

Microsoft Office - Project 2007

Adam Childers — Thu, 02 Apr 2009 13:27:11 GMT

Microsoft Office - Project 2007

Microsoft Office - PowerPoint 2007

Adam Childers — Thu, 02 Apr 2009 13:24:59 GMT

Microsoft Office - PowerPoint 2007

Microsoft Office - Outlook 2007

Adam Childers — Thu, 02 Apr 2009 13:21:37 GMT

Microsoft Office Outlook 2007

Microsoft Office - Excel 2007

Adam Childers — Thu, 02 Apr 2009 13:19:43 GMT

Microsoft Office - Excel 2007

Microsoft Office - Access 2007

Adam Childers — Thu, 02 Apr 2009 13:15:45 GMT

Our courses teach you the tools and techniques used by professionals. We offer training from Access 101 to advanced database management. Please review our offerings below, and then click on any title of interest.Get Started With Access 2007Choose a

Windows Vista

Adam Childers — Thu, 02 Apr 2009 13:04:09 GMT

Windows Vista

Environmental Health & Safety

Adam Childers — Wed, 01 Apr 2009 20:11:50 GMT

Environmental Health and Safety

Business Plan FAQ

Adam Childers — Mon, 16 Feb 2009 19:15:32 GMT

What is a business plan and why do I need one? A business plan precisely defines your business, identifies your goals, and serves as your firm's résumé. Its basic components include clear description of the company, market and

Business Plan Sections

Adam Childers — Mon, 16 Feb 2009 19:14:11 GMT

To fulfill the three purposes of a business plan that we've already discussed (planning, communication, and management), include a section for each of the following areas Executive Summary Market Analysis Company Description Organization and Management Marketing

Marketing & Advertising

Adam Childers — Mon, 16 Feb 2009 19:07:53 GMT

Marketing and Advertising a small business is easy with ZANA Network. Get small business marketing information and advice, as well as advertising strategies and ideas to help spread your business' reputation.

Business Plan Importance

Adam Childers — Mon, 16 Feb 2009 19:04:57 GMT

The importance of a comprehensive, thoughtful business plan cannot be overemphasized.

Converters

Adam Childers — Mon, 17 Nov 2008 21:48:24 GMT

Converters

Market Research

Robin Larkin — Mon, 18 Aug 2008 17:47:47 GMT

According to the American Marketing Association, marketing research is the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Every small business owner manager must ask the following questions to devise effective

Safe Trading

Adam Childers — Tue, 22 Jul 2008 14:41:52 GMT

QUALIFY VENDORS & CUSTOMERSZANA Network wants to give you the best advantages so that you can make informed decisions and conduct business with confidence. As a member, you have access to our service partners that provide small businesses with protection

Operations

Adam Childers — Tue, 22 Jul 2008 14:40:02 GMT

The overall operation of a small business is a crucial element to determining its success. Follow ZANA's guide on how to run a small business to learn how to develop the right mix of people, get the best business insurance and make sure you get paid.

Customer Service Conclusion

Robin Larkin — Wed, 02 Jul 2008 20:45:41 GMT

It is vital for every organization to recognize the significance of providing good customer satisfaction service and to continue the process of improving customer service skills.

Franchising Points to Consider

Robin Larkin — Wed, 02 Jul 2008 20:33:40 GMT

Franchising your business can be a great option for entrepreneurs. Uniform Franchise Offering Circular is required by franchisers to have detailed information about the potential franchise they would want to buy.

Managing the Move

Robin Larkin — Wed, 02 Jul 2008 19:14:09 GMT

Advance Planning is the key to a successful office move. Creating an appropriate office design layout is crucial for maintaining a professional office style and for organizing your office as well.

Marketing Plan

Deepali Kaul — Wed, 02 Jul 2008 17:44:24 GMT

Writing a marketing plan is very essential and inevitable for the success of any business. The comprehensive marketing plan components outlined here are crucial for developing a marketing plan. Putting together a Marketing Plan first and foremost enables you to define what you are selling to your customer.

Franchising FAQ

Robin Larkin — Wed, 02 Jul 2008 16:19:38 GMT

Franchising faq can prove to be a valuable guide for entrepreneurs entering into a franchise. A Franchise Agreement governs the relationship between the franchisee and the franchiser.

Currency Converter

Howard Keating — Fri, 27 Jun 2008 03:32:04 GMT

Currency Converter

Marketing Budget

Howard Keating — Fri, 27 Jun 2008 02:32:17 GMT

Estimate the cost of the marketing activities you've described in the marketing plan so you'll have a budget to keep everyone on track over the course of the year. Typical marketing expense categories are marketing communications, market research, promotions, advertising,